Tom Wilson

The global pandemic forced the buyer/seller relationship online, dramatically accelerating a trend toward digitization of the buying process that was already in place.

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020.

Over a period of 72 hours, the Sandler Research Center queried a subset of past survey participants from the United States.

The Sandler Research Center surveyed sales leaders and sales managers in Q4 2020 to gauge the impact of the global pandemic on sales processes and operations across a variety of industries.

Recently, the Sandler Research Center set out to discover current operation challenges and changes faced by sales leaders in a more digitally oriented selling environment. 

The results of the Sandler Research Center’s most recent survey offer important insights for sales leaders eager to create and sustain momentum in their sales team.

The Sandler Research Center surveyed sales leaders and sales managers in Q4 2020 to gauge the impact of the global pandemic on sales processes and operations across a variety of industries.

Will we eventually be able to return to the pre-pandemic ways of conducting business? That’s a question that’s been on the minds of many professionals.

For sales professionals, 2020 may be remembered as the Year of Holding on to Clients.